WWooshPayment docs
Marketing

Connect WeTracked (ad conversion tracking)

Visual guide to connect WeTracked to your WooshPayment branded checkout. Register the funnel, enable server-side tracking, verify. Accurate conversions to Meta and TikTok.

3 min read

Connect WeTracked — visual guide

WeTracked is a server-side conversion tracker for advertisers: it captures every purchase and sends it back to your ad channels (Meta, TikTok, etc.) via the Conversions API, bypassing adblockers and iOS limits. WooshPayment hooks into WeTracked the same way external checkouts like Checkify and Funnelish do.

Time needed: 5 minutes. No code: WeTracked's script is injected on your checkout automatically when you enable the integration.

Why a dedicated integration? Your branded checkout lives on a different domain than your store ({slug}.wooshpayment.com). WeTracked needs to "see" the conversion right there, where the customer's browser still carries the ad-click data. That's why you register the checkout as a funnel inside WeTracked.

Prerequisites

  • A WeTracked account (wetracked.io)
  • Your WooshPayment checkout live (active plan)
  • Your ad channels ready to connect (Meta Ads, TikTok Ads…)

1. Add your checkout as a "funnel" in WeTracked

  1. Sign in to app.wetracked.io
  2. Add a new source and choose the Funnel / custom checkout type (not "Shopify native")
  3. Continue to the screen that asks for the funnel domain

2. Register your checkout domain + grab the Funnel ID

You'll find the domain to register in WooshPayment: Dashboard → Integrations → WeTracked (it's your {slug}.wooshpayment.com, or your custom checkout domain if you have one).

  1. Paste that domain into WeTracked's Funnel domain field
  2. Note the Funnel ID (5–6 digit number) WeTracked assigns you

Copy the exact domain shown in the WeTracked card in WooshPayment — it must match the one registered here, otherwise WeTracked won't recognize the visits.

3. Connect your ad channels inside WeTracked

Inside WeTracked, connect the platforms you advertise on (Meta, TikTok…). This is where WeTracked will send conversions server-side, already formatted the way each platform expects.

4. Enable WeTracked in WooshPayment

Back in WooshPayment:

  1. Dashboard → Integrations → WeTracked (wooshpayment.com/dashboard/integrations)
  2. Press Enable
  3. (Optional) paste the Funnel ID from step 2 and save

From now on WooshPayment injects WeTracked's tracking script on all your checkout pages automatically. You don't paste any script by hand.

5. Verify it works

  1. Open your checkout adding ?wetracked.io=connected at the end of the URL
    • Example: https://{slug}.wooshpayment.com/checkout/...?wetracked.io=connected
  2. A WeTracked alert confirming the connection should appear
  3. For the full test: place a test order and check the conversion shows up attributed inside WeTracked (and in Meta/TikTok Events Manager)

The "Purchase" conversion fires from the order confirmation page, after the payment is confirmed. If you place a test order, wait until you reach the "thank you" page before checking WeTracked.

Behind the scenes

When you enable WeTracked, WooshPayment does two things in parallel (useful redundancy):

  1. Script on the checkout (native path, like Checkify): it loads pixel.wetracked.io/funnel/init.js on your checkout pages, so WeTracked captures the conversion live with the browser data (click cookies, IP, user-agent).
  2. Data on the Shopify order: every order WooshPayment creates on your store already carries the attribution data (UTM, Meta/TikTok click-IDs, referrer) — useful if you also use WeTracked's Shopify integration.

Troubleshooting

The ?wetracked.io=connected alert doesn't appear

  • Make sure you pressed Enable in the WeTracked card in WooshPayment
  • Check that the domain registered in WeTracked is identical to the one shown in the card (including the subdomain)
  • Clear cache / try in an incognito window

The conversion isn't attributed

  • Make sure you connected the ad channel (Meta/TikTok) inside WeTracked (step 3)
  • Place a real test order: test events are sometimes not attributed
  • Check Meta/TikTok Events Manager that server-side events are arriving

FAQ

Do I have to paste any script on the checkout?

No. As soon as you press Enable, WooshPayment injects WeTracked's script automatically. You only work in the WeTracked panel.

Does it work with WooCommerce too?

Yes. The tracking runs on the branded checkout regardless of the store platform. WeTracked supports both Shopify and WooCommerce.

Can I use WeTracked alongside the regular pixels?

Yes. WeTracked coexists with the Meta/TikTok/GA4 pixels you configure in Integrations → Pixels & Analytics. WeTracked adds the more accurate server-side tracking.

Next steps